The BBC is further cementing its role as the UK’s biggest provider of music broadcasting with the announcement of a raft of new content and initiatives. A digital drive in 2013 will take audiences closer than ever before to the heart of music on the BBC – with viewers and listeners able to tune into major music events with a greater range and depth.
Harnessing digital technology
Building on the success of the first truly digital Olympics, Radio 1’s Hackney Weekend and a groundbreaking year for BBC iPlayer, the BBC will bring audiences to the heart of music-making on the BBC on TV, radio or online.
From big festivals to intimate studio sessions our aim is to bring music alive for people whenever and wherever they want it.
At Glastonbury, for the first time music fans will be able to choose from simultaneous live streams from all the major stages throughout the festival, allowing viewers to choose their favourite bands as if they were there. We will be offering the slickest and most comprehensive mobile coverage to date as we expect the numbers tuning in on mobile and tablet could reach 50 per cent – beating even the record 37 per cent who watched last year’s Radio 1 Hackney Weekend.
The BBC will build on that success by streaming more live music performances than ever before in 2013. Audiences will be able to get closer to the music they love, both live and on demand, such as:
– Radio 1 Live Lounge sessions
– Radio 2 In Concert performances
– a wide range of music sessions across different genres.
Tim Davie, acting Director General, said: “Our ambition this year is to offer music fans unprecedented coverage of live music. On desktop, mobile, tablet and connected TVs, we will bring BBC audiences closer to the music they love by offering a full performance or festival-goer experience for those who can’t be there.”
The shift to mobile coverage is being driven by rapidly evolving audience demand. The success of the online approach to the 2012 Olympics has been reflected in growing popularity for the iPlayer Radio website and new mobile app. During 2013 we will unveil further exciting developments of iPlayer Radio to give audiences a more in-depth, social and personal music experience.
Major events around the UK
Radio 1’s flagship event The Big Weekend will return in May, heading to Londonderry-Derry and will be extended to three days for 2013.
The extravaganza will kick off on Friday 24th May with a day focused on Dance music and BBC Radio 1Xtra and two days of big name acts and fresh new music on Saturday 25th and Sunday 26th May.
In the lead up to the main event, BBC Radio 1 and BBC Learning will also embark on a special week of local engagement and outreach activity in the area – opening the doors to Radio 1 & 1Xtra’s Academy from Monday 13th – Friday 17th May 2013. During the week young people in Derry- Londonderry will be invited to attend the academy and take part in a series of workshops and sessions covering a range of topics including music, journalism and business as well as getting practical advice on how to take the next steps in their career.
The BBC Introducing Musicians Masterclass, now in its 3rd year, supports unsigned and undiscovered artists by offering learning, advice, access and insights from high profile musicians and industry professionals.
This year it will take place on Thursday 21st March and for the first time the Masterclass will be a nationwide event. Workshops and performances will be streamed live throughout the day from London, Salford, Belfast, Glasgow and Cardiff across Radio 1, Radio 1Xtra, Radio 2 and 6 Music. Musicians get access to some of the biggest names in the industry, a chance to network, learn, be heard and get inspired.