DRAGON’S DEN REUNION AT BEACH BREAK LIVE 2012

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DRAGON’S DEN REUNION AT BEACH BREAK LIVE 2012

 

 

 Successful candidates Levi Roots, Celia Norowzian and Ian Forshew reunited onsite at the UK‘s biggest student festival

 

 Ian Forshew, Levi Roots, and Celia Norowzian
Levi Roots, the entrepreneur responsible for the creation of the hugely successful Reggae Reggae brand was reunited with fellow business stars Celia Norowzian and Ian Forshew, the founders of Beach Break Live at the festival site this weekend.  Following an energetic set on the main stage, Levi headed to the VIP area where he took some time to reminisce about his experience with the Dragons, and subsequent success, with Celia and Ian, who controversially declined investment from popular dragon Peter Jones. Since appearing on the show and convincing the dragons to invest in their business, Celia and Ian have since gone on to turn Beach Break Live into the UK‘s ultimate student festival, attracting 20,000 students from across the country.


The sixth annual Beach Break Live opened its gates earlier this week with tens of thousands of students flocking to Pembrey Country Park in South Wales, which features an award-winning, 8-mile stretch of unspoilt beach.  Over four days on five stages, Beach Break Live will welcome the likes of Chase & Status, Dizzee Rascal, Friendly Fires, The Maccabees, Nero, DJ Fresh, Ben Howard, Toddla T, Maverick Sabre, Labrinth, Wretch 32 and many more. In addition to the music, Beach Breakers can enjoy a host of alternative activities such as wakeboarding, kite surfing, skiing and zorbing or get the full digital festival experience in the Dell Dome.

“It’s been so nice having a fellow den’er at the festival and amazing to see how well the Reggae Reggae brand is doing.  Our time on Dragon’s Den was a hugely important one for really putting Beach Break on the map and gave us the confidence we needed to really go for it. Now six years in there’s no doubt it was the right decision and it’s been an amazing journey” commented Celia Norowzian, Beach Break Live founder.

Photo credit: Jules Annan
All images available from Barcroft Media

***Ends***
FRI 15TH JUNEDELL MAIN STAGE 
CHASE & STATUS
MAVERICK SABRE
DELILAH
CLEMENT MARFO & THE FRONTLINE
RANDOM IMPULSE
THE SAVAGE NOMADS
CUT RIBBONS
WINTERHOURS
CHARLOTTE O’CONNER
LOCAL MALE VOICE CHOIR

SAT 16TH JUNEDELL MAIN STAGE 
DIZZEE RASCAL
DJ FRESH [LIVE]
WRETCH 32
LABRINTH
SCROOBIUS PIP
THE WHIP
GHOSTPOET
BROTHER & BONES
LEVI ROOTS

SUN 17TH JUNEDELL MAIN STAGE 
FRIENDLY FIRES
THE MACCABEES
BEN HOWARD
DRY THE RIVER
THE MILK
ABANDONMAN
LULU JAMES
BATTLE TO THE BEACH WINNER
LAZY HABITS

DANCE TENT 
MISTAJAM
RODIGAN
JAKWOB
AREA ZERO
SULTAN
DANCE TENT
BENGA [LIVE]
SKREAM
RUSKO
YOUNGMAN
DOORLY
STAY +
MARC ROBERTS
FORCE OF HABIT
DANCE TENT
CAMO & CROOKED FEAT. AYAH MARAH & YOUTHSTAR
NETSKY [LIVE]
DANNY BYRD FEAT. MC RISKY
HIGH CONTRAST FEAT. JESSY ALLEN & DYNAMITE MC
FRED V & GRAFIX
JAY MCALLISTER
DJ DUBMAN
GHETTO BLASTER
EATS EVERYTHING
BREACH
DUTTY DAN & MTD
A.Z & TOR
GEORGE KAFETZIS
SLICKYRIK
SEIZURE
DJ DUBMAN
JACK XI
FORCE OF HABIT
MR. SKANKSINATRA
MOGS
CHESTER NIXON
GHETTO BLASTER 
TODDLA T & DRS
PHAELEH
MYSTERY
PULSAR
OPTIMYSTIC
XANADU
IT TAKES TWO TO TANGO
MAKSIMCZYK
MAT PIOTROWKSI
NICK OTTER
BEAT FREEKZ
MAN VS SOFA
GHETTO BLASTER
ONEMAN
BLAWAN
JAYMO & ANDY GEORGE
JORDAN LOTT
FIRST AID
AREA ZERO
POW
MAJOR TRIADZ
JAY MCALLISTER
RE DEFEAT
HOI!
SOMETHING GLOBAL
TOMAS RUBECK

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