Radio 1/1Xtra – 2012 listener stats are out

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  • Nick Grimshaw keeps listenership steady in the new Breakfast Show and brings in new young listeners. The brand new Radio 1 Breakfast Show with Nick Grimshaw has held figures steady since the last quarter (The Chris Moyles Show) at 6.69 (15+).
  • Radio 1 has retained reach at over 11 million and is now reaching 42% of young people in the UK.  3.43million 15 -24 year olds are now listening to the network compared to 3.27million in the last quarter. In addition, the average age of the station has now dropped to 32 from 33 in the last quarter.
  • Nick Grimshaw has added almost a quarter of a million 15-24 year old listeners to the breakfast slot.
  • 1Xtra continues to reach over a million listeners a week.
  • 1Xtra’s new drivetime show Charlie Sloth now reaches 328k, up 12% in the quarter.

 

Ben Cooper, Controller of Radio 1 & 1Xtra said : ‘ What a fantastic quarter for Radio 1, I’m delighted with the figures and they have exceeded my expectation for a brand new breakfast show. This has been the biggest schedule change in a generation which has resulted in the station’s audience getting younger.

‘1Xtra also saw big changes this quarter from a brand new drive time show with Charlie Sloth and I’m delighted that this million strong network has found a new star!’

For info: Radio 1 & 1Xtra issue 10+ figures in addition to age 15+ figures. This is because it is a more representative metric of the audience that are listening to this content, and also how well we are doing at reaching this young audience for whom these radio networks are targeted at.

The Radio 1 Breakfast Show with Nick Grimshaw

 

15 +

  Q4 11 Q1 12 Q2 12
Reach (m) 7.24 6.73 6.69
Share (%) 10.6 10.0 8.2

 

Overall figures Radio 1

 

 

Listeners aged 10 or older

  Q4 11 Q3 12 Q4 12
Reach (m) 12.66 12.21 11.96
Share (%) 8.6 8.3 7.5

 

Listeners aged 15 or older

  Q4 11 Q3 12 Q4 12
Reach (m) 11.67 11.20 11.09
Share (%) 8.5 8.2 7.4

 

Average age (based on listeners aged 10 or older)

  Q4 11 Q3 12 Q4 12
Mean 32 33 32
Median 30 30 30

 

Radio 1Xtra

Age 10+

  Q4 11 Q3 12 Q4 12
Reach (m) 1.10 1.19 1.09
Share (%) 0.44 0.47 0.51

 

Age 15+

  Q4 11 Q3 12 Q4 12
Reach (m) 1.02 1.11 1.04
Share (%) 0.43 0.45 0.51

 

 

 

 

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